India’s biggest fantasy sports game, Dream11 has become the official partner for the Vivo Indian Premier League, announced the Board of Control for Cricket in India. IPL has partnered with Dream11 exclusively for the next four years until 2023. Additionally, the ‘Official Fantasy Game’ of IPL will also be powered by Dream11.
Cricket is unarguably the most popular game in India and with this collaboration, the sports industry in India is expected to grow multi-fold. Dream 11 is a platform where millions of cricket fans create a fantasy sports team in a bid to win prizes, and in the process helps deepening the engagement with the sport and fall in love with it. Not to mention that there will also be several Dream11 brand integrations and on-ground activations at various touchpoints during the VIVO IPL matches.
Talking about the partnership, the CEO and the co-founder of Dream 11 said, “We are very excited to partner with the BCCI and provide an engaging cricketing experience for the IPL, which is the pinnacle of sports leagues in India. Dream11 is deeply integrating with the IPL, which is set to grow from its 1.4 billion TV impressions and 200 million online viewers in 2018, to achieve our goal of growing from 51 million users to 100 million users in 2019. It’s great to see how our dream of making fantasy sports intrinsic to sports fan engagement has come true.”
The Committee of Administration also hailed Dream 11 as a medium to increase the popularity of the sport. “The online viewership of IPL is growing each year and it’s essential for us to engage with the fans on digital platforms as well. Partnering with the biggest fantasy sports platform in India, Dream11 will help us in further increasing the popularity of the IPL amongst cricket fans.”
Cricket in India boasts of a large viewership, and with the coming of Dream11, the sports consumers in India has achieved greater heights. India boasts of as many as 800 million sports fan, of which 300 million consumes cricket only. cording to the 2019 IFSG – KPMG report, fantasy cricket is the most widely played (71% respondents) online fantasy sports game and the primary motivation (72% respondents) for playing fantasy sports is fun and excitement.
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